Selecting the right packaging for your product can be a difficult task for businesses that focus on eco-friendly and sustainable practices. Packaging plays a vital role in product marketing and represents your brand’s values.
As a business or individual, we can all help towards protecting nature and our planet, simply through investing in FSC certified packaging. Projecting your brand’s message through packaging is one of the most effective ways to trigger customer purchases. The right packaging should be selected with customer loyalty and engagement in mind, employing methods that initiate brand recognition while also staying true to your company’s sustainable practices.
Eco-friendly packaging takes on many different forms. Avoiding materials that are hard to recycle is a great place to start, as well as cutting down on the amount of extra materials you send with a product. There are many steps that businesses can take to reduce their footprint and investing in FSC certified mailer boxes is a great way to do that.
This article explains everything you need to know about FSC certification and why investing in FSC certified mailer boxes is a great packaging option for your business.
1. What is FSC certification?
FSC stands for Forest Stewardship Council. It is an international non-profit organization that runs through a membership and labeling scheme. It was established in Toronto in 1993 on the global principles of responsible forest management and introduced a new and credible system that guarantees responsibly produced wood and paper for consumers around the globe. Forest management also considers the wildlife and plants in the area and takes measures for protection in order to ensure your packaging solutions are responsibly sourced and produced.
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What does the FSC label entail?
- You must have seen the classic “tick tree logo” on the packaging of numerous products, from milk cartons in your fridge, the book you just borrowed from the library to toilet paper.
- The FSC label provides information about the origin of the materials used to make the finished and labeled product.
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Understanding of the FSC criteria
- In an FSC forest, no more trees are cut down than the forest can manage to reproduce, which helps to ensure and promote a CO2-neutral forest.
- FSC prioritizes wildlife protection. Parts of FSC forests are preserved completely, where areas with endangered animals and plants are protected.
- The individuals that work in the areas are provided with training, safety equipment, sustainable salaries, and the right to join or form trade unions.
- The local populations around FSC forest benefit from the forest revenues, and local labor is used.
- Indigenous peoples are ensured the right to use the forests as they did before and are involved in the management of the forests. For example, sacred grounds and hunting grounds are exempted from cutting down.
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A breakdown of FSC Labels
- FSC 100% - This label uses products that are made from 100% virgin material sourced from FSC certified forests.
- FSC Mix - This label uses a combination of virgin wood from an FSC certified forest, recycled/reclaimed materials and FSC controlled wood.
- FSC Recycled - This label uses pre-consumer and post-consumer recycled fiber products
Arka’s products are made with a combination of FSC virgin fiber, and/or recycled materials with Controlled virgin fiber.
2. What can FSC certified mailer boxes be used for?
FSC certified mailer boxes are a great eco-friendly packaging option for businesses focusing on sustainable practices. These mailers are also the preferred packaging choice for Direct to Consumer and subscription box businesses as they are fool-proof and sturdy.
An FSC certified mailer box can be used in almost every facet and genre of consumer goods including but not limited to:
- Beauty
- Cosmetics
- Cannabis CBD
- Food and Beverage
- Electronics
- Apparel
- Books
- Office supplies
- Home Goods
Simply put, FSC certified mailer boxes care for the environment and your product at the same time.
3. Why are FSC certified mailer boxes good for your business?
Consumers are becoming more conscious when it comes to purchasing decisions related to packaging. They want to ensure that businesses are fully in compliance with eco-friendly practices when it comes to choosing the right material for packaging.
According to a recent survey of consumers from the US & UK by Globalwebindex, the percentage of consumers who are willing to pay more for eco-friendly packaging has grown from 47% to 59% in just seven years. The Globescan survey found that 50% of the surveyed consumers worldwide (a total of 10,000 consumers were surveyed from 13 countries) recognise the FSC label and they trust that FSC is effective in protecting forests.
The FSC label is recognized among consumers as a trusted eco-friendly source. The label has become a powerful tool for paper and eco-friendly packaging companies to credibly demonstrate the highest environmental credentials.
Based on a global consumer survey conducted by GlobeScan that included 10,000 consumers from 13 countries:
- 82% of the respondents who recalled purchasing FSC labeled products said they are influenced by the label when buying.
- The percentage of consumers who are willing to pay more for eco-friendly packaging has grown from 47% to 59% in just seven years.
- 50% of the surveyed consumers worldwide recognise the FSC label and they trust that FSC is effective in protecting forests.
FSC certified mailer boxes are a great eco-friendly packaging choice for products that don’t need a lot of space or protection during the shipping and delivery process. They are a hassle free option for many businesses and are very cost effective as well with the added bonus of being great for the environment that consumers love.
4. Why Choose Arka’s FSC Certified Mailer boxes?
Arka’s FSC certified mailer style box offers the ideal unboxing experience. Business owners are always looking for ways to improve customer retention, loyalty, and to reach new audiences. One of the best ways to achieve all three of those goals is to improve the unboxing experience.
With the increase in demand for eco-friendly packaging Arka’s mailer boxes can be the perfect choice for your business. They can be designed and customized as per your brand preferences and needs and result in a great unboxing experience for your customers.
Not only do unboxing videos improve customer retention and promote loyalty, but they also encourage unboxing videos and reviews.Business owners are always looking for ways to improve customer retention, loyalty, and reach new audiences. One of the best ways to achieve all three of those goals is to improve the unboxing experience. Business owners are always looking for ways to improve customer retention, loyalty, and reach new audiences. One of the best ways to achieve all three of those goals is to improve the unboxing experience.
Arka uses digital printing which means that there is no tooling required in the printing process. Digital printing technologies are, by nature, more sustainable than traditional printing methods. This enhances the eco-friendliness of your FSC certified mailer box as our facilities ensure that the entire process is in line with our sustainability principles.
All of Arka’s products are made in the USA and our standard production time is two to three weeks after the proof approval. We also have a rush option. If you need rush production, it is only one to two weeks. You can customize your color, text and logo in line with your branding and offer your customers a delightful unboxing experience.
Arka also accommodates larger orders by switching to our flexographic presses.
5. Importance of FSC Certified Mailer Boxes and Eco-Friendly Packaging
Most businesses spend the most on energy for the production and disposal of packaging materials. This is mostly the case in traditional packaging where single-use, non-recyclable, and non-biodegradable packaging materials are used. These traditional packaging materials also cause tons of waste and fill up landfills.
Eco-friendly FSC certified packaging offers more sustainable packaging options. Recyclable plastics reduce the amount of waste clogging drainage systems and water bodies, not to mention that it reduces wastage of materials as they are recycled and used again.
For instance, if you run an eCommerce business where customers return goods for different reasons, you wouldn’t need to outrightly dispose of the packaging. This saves you a lot of time, material, and production energy.
Naturally sourced eco-friendly packaging materials are finding very great use in companies because they decompose easily after they complete their life cycle and are disposed of. They are also, as you saw earlier, the healthiest alternative for consumer goods businesses.
People are now more interested in saving the environment than enjoying the momentary satisfaction of a non-eco-friendly material to their own (eventual) detriment. Consumers are now more willing to pay for sustainable packaging.
If you ignore the current sustainability trend as a business owner, you might as well wave most of your existing customers and a good number of prospective ones goodbye.
Businesses spring forth every day, and yours is just one out of the millions of businesses your customers can patronize. Bearing the current marketplace competition in mind, an easy, cheap, and sustainable way to remain a major market player is to invest in eco-friendly packaging.
In today’s business era, brand loyalty is determined by a lot of factors., and intelligent businesses try as much as possible to integrate the solutions to customers’ problems and answers to their questions into their brand story. This has been working as a powerful brand strategy.
Customers need to trust your brand before you can earn their loyalty, and a little trust booster for you will be your ability to adapt your branding to the ever-changing environmental and climatic conditions through eco-friendly packaging.
Global warming issues are very critical. Atmospheric heat has increased drastically. If it gets to its crescendo, then the earth must have broken apart before we realize it.
Among all other green practices, you can contribute your quota to environmental sustainability by using FSC certified mailer boxes to pack your products. This can help you expand your customer base by endorsing your brand as eco-friendly, consumer-oriented, responsible, and trustworthy.
6. Conclusion
FSC certified mailer boxes are a great choice for simple and basic eco-friendly packaging. They ensure a rewarding unboxing experience for the customers and are also budget friendly.
FSC certification ensures that the raw materials used in the creation of the packaging boxes are authentically and responsibly sourced. FSC certification allows businesses to be eco-friendly and also fight climate change at the same time.
Mailer boxes are a great option for businesses that are Direct to Consumer and subscription box services. They are also the perfect choice for products that are easy to ship and Arka allows you to customize your mailer boxes to your liking at the best prices in the market. You can also check other packaging options like custom shipping boxes or gift boxes by Arka.
Investing in FSC certified mailer boxes is a great way to protect your environment and also make your customers happy.
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