Placing an order online stirs excitement. But before customers place an order, they first check the product reviews. The type of content that comes across is unboxing videos.
Unboxing videos are a salesman telling existing and new customers about a brand’s products. It helps businesses create a lasting first impression. It is an effective marketing strategy that lets the word out.
In 2019, a European online retailer survey revealed that 49% would improve their product's packaging and presentation to the customer.
Additionally, 48 per cent of the surveyed retailers wished for better delivery options to improve the customers' open-the-box experience.
So, what makes the unboxing experience so special and memorable?
The packaging design and the excitement of unpacking the package give customers a memorable unboxing experience. Custom inserts are the cherry on top, encouraging them to make videos and post on social media.
Considering the importance of unboxing videos for e-commerce businesses, our in-depth guide tells you how an amazing unboxing experience benefits your business. This article will help you create a memorable unboxing experience for your customers.
Table of Contents
1. What is an Unboxing Experience?
2. How Can Brands Benefit from Unboxing Videos?
Tells your brand story
Builds customer loyalty
Low-cost advertising
3. Types of Packing Materials for Unboxing Experience
Outer packaging
Custom stickers/ packaging tape
Custom shipping boxes
Custom retail boxes
Interior packaging
Custom tissue papers
Packaging fillers
Custom inserts
4. How Can Brands Personalize the Unboxing Experience?
Add personal notes
Add a free sample/gift
Ask for social shares
Discount coupon
Eco-friendly packaging
5. Wrap-up
6. Frequently Asked Questions (FAQs)
Why does the unboxing experience matter?
How can brands give a memorable unboxing experience?
What is an Unboxing Experience?
An unboxing experience is when a customers opens a package and take the contents out. The package arrives at the doorstep of your customers. Your customers already know what they have ordered, but the packaging design and contents still excite the mood.
By providing a memorable unboxing experience, you are giving additional value to your customers and your business. Creating a memorable, shareable, unboxing experience puts your brand ahead of your competitors.
The trend of opening a package and posting videos online has taken the internet by storm. Customers receiving the package with excitement and eagerly opening the box has become a known phenomenon.
Customers usually post unboxing videos online on platforms like Youtube. These Youtube videos help customers try new products. Many Youtube channels post unboxing videos on a diverse range of products.
Youtube is the world’s second most visited website. It is a great platform to reach potential customers and strengthen your online presence.
How Can Brands Benefit from Unboxing Videos?
Custom and branded packaging with engaging inserts and free samples boost sales and make customers feel valued. Customers emotionally invest in a brand as they get more than just the perceived value of a purchase.
Unboxing once was just the realm of big names and brands like Apple. Slowly and gradually, the e-commerce industry made its way and made a simple online purchase an experience worth remembering.
Unboxing experience provides a positive customer experience and helps small businesses delight consumers. Once customers feel satisfied and thrilled with the package and its contents, they try to experience the same “wow factor” by buying again from the same brand.
With full knowledge of the buyer persona and customers’ preferences, brands can use the unboxing strategy best. In one survey, 72% of American consumers state that a product’s packaging design impacts their buying decision.
So, product packaging is a decisive factor in influencing a purchase. It can also encourage customers to take the moment of unboxing online and share it with the world.
Following are some of the benefits that brands can benefit from unboxing videos.
Tells your brand story
A great unboxing experience carries more than just a product; it is about your brand’s values and mission. Unboxing is an excellent opportunity for brands to craft their brand story. It is a way to express gratitude and tangibly present your values to your customers.
For e-commerce, most of the action occurs online and safely delivering a product determines the success of the fulfilment phase. However, this alone will not make a difference. Your brand should effectively answer the question, “Why you?”.
Instead of listing selling points, build a brand story that tells the following:
- Origin of your brand
- Your brand’s mission
- Your brand’s purpose
- Your brand’s values
Make the best use of this post-sale phase, where you can offer more than just a product. Including exciting tidbits about your brand will create a lasting impression. The added value will plant a seed of trust that will go a long way.
Builds customer loyalty
By boosting customer retention rates by just 5%, companies can increase their profits by up to 95%. In e-commerce, customer retention is better economically than spending resources to find more customers.
A good customer experience builds loyalty, and customers prefer to stay with the brand longer. 26% of surveyed U.S. customers say a poor experience with customer service caused them to lose trust in a brand.
Product delivery is the last point of contact, so make it memorable for your customers.
Brand loyalty is about providing a good customer experience and services so customers can return to you without thinking twice.
But what brings them back?
The “wow factor” of your products and services and the added value is why they want to do business with you. You might have an exceptional quality of products, but that alone will not give you brand loyalty if you do not provide a great experience.
In a package, extra touches and inserts like stickers, tissue papers, coupons, etc., are a great way to keep your customers with you longer.
Low-cost advertising
The amount of time people have spent watching unboxing videos on their phones is equivalent to watching the holiday classic "Love Actually" more than 20 million times.
Unboxing videos are a great marketing tool that does not require brands to spend a fortune. It has the potential to be seen by first-time buyers and existing customers.
The low-cost advertising tool gives you a chance to reach thousands of people.
With customer-generated content, you can capitalize on organic content on product reviews from real customers. These videos influence potential customers who usually look online for reviews before buying a product.
Types of Packing Materials for Unboxing Experience
Brands should pay attention to the importance of packaging materials for making the unboxing experience memorable. Following are the materials brands can use to make their customers go wow.
Outer packaging
The outer packaging is the first thing your customers see when interacting with the product packaging. It is the way you present the product and its exterior packaging that impresses your customers.
For outer packaging, you can highlight the essential elements of your brand, like the logo and brand colors. Moreover, it is a great way to make branded boxes memorable. It increases the excitement, and they look forward to opening the packaging.
Custom stickers/ packaging tape
Packaging tape or custom stickers is another way to keep the wow factor intact in an unboxing experience. These custom elements are a great way to show off your brand.
It also helps brands to decorate the mailers boxes that impress customers and provides them with a branded experience. Branded stickers can also be added as freebies to make customers feel valued.
Custom shipping boxes
An eye-catching design of a shipping box lets you create magic. These boxes are suitable for large items and drive the contents without damage. Shopping boxes are ideal for products that need more protection during transit.
As Arka’s shipping boxes are customizable, you can create magic by aligning them with your brand’s story. These corrugated boxes let you craft the design that would impress your customers.
Custom retail boxes
Arka’s custom retail boxes are a sustainable packaging solution for brands looking to attract new customers. Brands can opt for these boxes to reflect the brand’s identity. It is a great way to showcase your products and encourage sales.
Interior packaging
You have seen a lot of printing on the outer packaging. How about you print on the inside?
Think outside the box when experimenting with packaging. The interior packaging and its contents are as important as the outer packaging. Customers should be thrilled to see what’s inside when they unbox the item.
Interior packaging plays a crucial role. Brands want to keep the items secure during transit, so make sure the fillers you use provide enough cushioning.
Brands can print the logo on the inside. It gives a branded feel. Experimenting with the interior packaging design increases the perceived value.
Custom tissue papers
Custom tissue papers are a great packaging solution for providing a great unboxing experience to your customers. Branded tissue papers can line the inside of a box, wrap products, or keep a safe space between items.
Tissue papers let brands customize their packaging, giving a luxurious feel. Brands can upgrade their product by simply adding custom tissue papers to their packaging.
Packaging fillers
Using sustainable packing fillers keeps the product safe and helps brands provide a branded experience. It makes the product presentation impressive. Your customers see the effort you put in, giving them a memorable unboxing experience.
Custom inserts
Custom inserts let brands add more to their brand story. Discount coupons, freebies, stickers, etc., make customers feel valued. It adds more to the experience and gives your customers a branded feel.
It is a great way to impress new customers and connect personally with existing customers.
How Can Brands Personalize the Unboxing Experience?
Giving a personalized experience puts you ahead of your competitors and makes customers feel valued. Here we share a few tips to make the unboxing experience personalized and memorable for your customers.
Add personal notes
A small handwritten note is a great way to show appreciation to your customers and make it personal for them. It reflects the efforts of brands that take the time out and make it special for their customers.
A simple thank you note can do the magic and help you strengthen your relationship with customers.
Add a free sample/gift
Adding a free sample or gift in the package encourages customers to try different products. If you have an extensive catelog, it can be a great way to introduce existing and new customers to your new collection. Moreover, it adds a personalized touch.
Ask for social shares
Ask your customers to share their experience and unboxing videos on social media. It helps brands increase brand awareness and reach a large number of people.
Brands can also create a public playlist of user-generated content (UGC), letting customers know their videos can be featured on the channel.
Discount coupon
Adding a discount coupon in a package encourages more sales. It improves the unboxing experience, and customers look forward to placing their next order.
Eco-friendly packaging
We cannot stress enough about this feature. Eco-friendly packaging lets you connect with customers who share the same values as your brand.
Showing the source of your materials and using sustainable packaging build trust, and you can connect at a personal level with your customers.
Wrap-up
The unboxing phenomenon is different from ordinary parcel delivery. It is an exceptional and immersive endeavor that is designed to impress and delight customers. Giving your customers a perfect unboxing experience gives you an edge over your competitors.
With Arka, you can give your customers a memorable unboxing experience. Contact us today and find out how we can help you.
Frequently Asked Questions (FAQs)
Why does the unboxing experience matter?
Unboxing experience is a great way to build anticipation, brand awareness and excitement. Moreover, e-commerce businesses can also build brand loyalty. Packaging helps customers feel valued, and the brand can connect with them.
How can brands give a memorable unboxing experience?
Brands can give a memorable unboxing experience by:
- Personal notes
- Free samples
- Discount coupons
- Eco-friendly packaging
- Asking for social shares
- Custom packaging
You may also like:
Need packaging?