No matter how cliché it sounds, we can’t emphasize enough on the importance of customer retention. Depending on the stage of your business, you should focus on customer loyalty and customer retention because it is far easier to retain an existing client than to fetch new ones. For example, if you are just starting up, your focus should be only and only on one thing – getting customers. But once you have developed a fairly decent customer base, your primary focus should be influencing your customers and their purchase decision. There are many tried and tested ways that can help you influence customers. A successful customer retention strategy should be based on different customer retention matrices like purchase frequency, nature of your business, average order value, etc.
Thinking Out-of-The-Box
Different businesses use a different mix of strategies to boost their customer loyalty. From improving customer services to sending engaging emails to starting a customer loyalty program, successful businesses use different tactics to retain their customers. However, if you’re in an eCommerce business or run a subscription box business, then custom shipping boxes can be a great tool for you to influence customers and their purchase behavior.
Custom Shipping Boxes to Influence Customers
Make your packaging exceed your customer’s expectations. With a little extra thinking, you can build an experience that would be irresistible for your customers. Packaging inserts are a great addition that won't cost you much, but will definitely enhance the customer delight and positively influence their purchasing ability. What you can do with packaging inserts? Well, a hell lot of things! Since you already know your customer and the purchase that he/she has made, add a personalized message just for him/her. Since the package is already getting delivered, you don’t need to pay additional charges for the packaging inserts. You can use it as a cross-selling tool. For example, if your customer has just bought a shampoo, tell him about a conditioner that you are selling too and how the two products complement each other. A rightly done packaging insert can make your customers feel special. Some of the popular packaging inserts are discount vouchers, personalized messages, product samples, small gifts, etc.
Create a branded packaging experience by using a branded box, custom tape, business cards, custom stickers and a lot more. For example, you can add a business card with a discount coupon and might consider adding an additional one in case they want to share it with their friends.
Your custom shipping box is a blank canvas that you can utilize beautifully and cleverly to tell your brand story! A custom shipping box tells a lot about you, your product and your business. To begin with, understand your target audience, their purchasing behavior and define a well-thought message that you want to convey. Make your custom shipping boxes as much personalized as possible – a handwritten thank you note, a discount card, a referral bonus – anything that can help you build customer loyalty depending upon the nature of your business.
Custom shipper boxes are awesome ways to create an “unboxing” experience! A positive unboxing experience will not only WOW your customers but tempt them to write a positive review about the product and the brand on social media too! This means you get “free marketing” for your brand and your product! Isn’t that great?
Final Thoughts
At Arka, we understand the importance of custom boxes and how they can be leveraged to boost customer loyalty. Hence, we offer custom boxes for every business. Most businesses become skeptical about custom boxes because of the budget constraint. We completely understand that and hence committed to offering solutions for every business that is affordable with fast turnaround time. With us, you can order as few as 10 boxes and still receive the best pricing.
All our custom shipping boxes are eco-friendly and are proudly made in the US. We let you design what you want with no additional charges. Not liking a particular designing anymore? No worries, we have got your back. Change it whenever you want at no extra cost. Once you place the order with us, you will be assigned a dedicated dieline designer who will ensure all your designs are 100% ready for printing. Give it a try, you won’t regret!
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