Why Brand Awareness Matters?

Have you ever wondered why brand awareness is so important? And why you should be spending your energy on it? 

If yes, then you are on the right track! As a business owner, it may seem like you should instead focus on the core business only, but don’t make that mistake. Brand awareness is crucial in taking your business to your target customers. 

What is Brand Awareness?

Brand awareness is a process of bringing attention to your product or service to your target customers. Your brand is a representation of your business and showcases your core values, reflects your vision and delivers a strong message about your product or service. Branding creates trust in the customer’s mind and gets them to think about you when they need your product or service.

What are The Benefits of Increasing Brand Awareness?

• Bring In New Customers

By being present across several platforms relevant to your brand, you will increase recall and attract new customers to make them try your product or service. It increases your visibility and allows people who haven’t known you earlier to experiment with your offerings. By acquiring new customers who use your products or services, you gain incremental promoters of your brand in new networks. 

• Retain Existing Customers

The more your customers learn about your brand, the more likely that they will stay with you. As we all know, the cost of customer retention is way lower than the cost of new customer acquisition. The best part about existing customers is that if they are happy and become your repeat customers, they leave valuable and positive feedback on social media or even create user-generated content for your benefit. 

• Gives Recognition To Business

We all know how impactful the image of a slightly bitten apple is. We feel a sense of awe at the technological giant ‘Apple’ just by gazing at the logo. We start to imagine using an iPhone MacBook or an iPad without anyone talking to us about what the company actually does. We wonder about the next release of new Apple products or start planning our next upgrade. This is how strongly the brand image of the company resonates with everyone. This is a great example of how branding awareness can be used to get recognition from the customers. 

• A Primary Marketing Strategy Tool

Brand awareness campaigns are important marketing strategy tools for your company. It can be in the form of social media campaigns, offline campaigns or advertising. This means reaching out to several potential customers in order to gain attention from them and create a mark in their minds. 

• Motivates Employees

The most profitable companies are those which have happy and long-lasting employees. If there is a good awareness of your brand everywhere, your employees take pride in working for you and are likely to remain with you. 

• Reflects Professionalism

A well-presented brand talks volumes about the intention of your business. It creates the impression that your company is professional and trustworthy. Potential customers are more likely to get attracted to a business showcasing their values clearly. 

How Can You Make Your Brand Stand Out?

∙ Design an impressive logo

Logos help to connect with your customers instantly. They become the identity of your company in the long run and create a strong first impression. It is very important to have a logo designed by a professional designer so that you have something true to the brand, unique and long-lasting 

∙ Be Consistent

Maintaining the uniformity of your brand across all channels in your marketing strategy is crucial for a brand awareness program. The name, logo, colors and all other identifying designs of your brand should be identical everywhere you talk about your brand. 

∙ Use Pleasant & Relevant Colours

Colors play a silent trick on the minds of the customers. Having bright and positive colors will prompt visitors to go to your website, stay for longer, and explore the services or products you offer to them. Using relevant colors is vital. If you are an organic farming company, having the color green in your branding blends well and increases the connect and recall for thinking of buying organic fruits and vegetables. 

∙ Leverage on Customization

Customization is having a design according to your needs and goals. This is a great way to stand out and make your presence felt while you are creating ripples about your brand to your potential customers. 

If you require custom shipping boxes for your product, Arka is a place to visit when you need creative custom boxes to suit your needs. We have custom boxes for every niche in the business industry, from custom folding cartons to  custom cosmetic boxes and more!

Whether you are considering custom shipper boxes for the subscription model or for individual sales, we are there to deliver to you the best custom boxes. 

The best part is, we let you design with no additional cost. Or if you just give a brief of what’s on your mind, we have talented designers to help you design custom shipping boxes for you. Arka blends with your brand image and brings the right custom boxes according to your preferences. Arka is your best option for your custom box requirements.