Packaging 101: The Complete Guide
- Packaging 101
- Types of Packaging
- Aseptic Packaging
- Blister Packaging
- Biodegradable Packaging
- Bulk Packaging
- Carbon Neutral Packaging
- Circular Packaging
- Clamshell Packaging
- Compostable Packaging
- Cornstarch Packaging
- Corrugated Packaging
- Discreet Packaging
- Ecommerce Packaging
- Flexible Packaging
- Frustration Free Packaging
- Retail Packaging
- Secondary Packaging
- Smart Packaging
- Sustainable Packaging
- What is a PR Package?
- Packaging Design Ideas
- AI Packaging Design
- Bakery Packaging Ideas
- Bath Bomb Packaging Ideas
- Bath Salt Packaging Ideas
- Body Butter Packaging Ideas
- Body Oil Packaging Ideas
- Body Scrub Packaging Ideas
- Brownie Packaging Ideas
- Cake Packaging Ideas
- Cake Pop Packaging Ideas
- Candle Packaging Ideas
- Candy Packaging Ideas
- Canva Packaging Design
- Chocolate Packaging Ideas
- Clothing Packaging Ideas
- Coaster Packaging Ideas
- Coffee Bag Design Ideas
- Cookie Packaging Ideas
- Cosmetics Packaging Design
- Cotton Candy Packaging Ideas
- Cupcake Packaging Ideas
- DIY Packaging Ideas
- Dog Treat Packaging Ideas
- Food Packaging Ideas
- Empanada Packaging Ideas
- Etsy Packaging Ideas
- French Fries Packaging Ideas
- Frozen Food Packaging Ideas
- Hair Extension Packaging Ideas
- Handbag Packaging Ideas
- Jewelry Packaging Ideas
- Keychain Packaging Ideas
- Lash Packaging Ideas
- Lip Gloss Packaging Ideas
- Macaron Packaging Ideas
- Minimalist Packaging Ideas
- Mug Packaging Ideas
- New Employee Welcome Kit Ideas
- Packaging Colors
- Packaging Inserts Ideas
- Packaging Logo Design
- Packaging Typography
- Perfume Box Design Ideas
- Pizza Box Design Ideas
- Popcorn Packaging Ideas
- Scarf Packaging Ideas
- Skincare Packaging Design Ideas
- Soap Packaging Ideas
- Sock Packaging Ideas
- Sticker Packaging Ideas
- Sunglass Packaging Ideas
- Sustainable Packaging Ideas
- Tea Packaging Ideas
- Wax Melt Packaging Ideas
- Weed Packaging Ideas
- T-Shirt Packaging Ideas
- Wine Packaging Design Ideas
- What is a Packaging Engineer?
- Types of Packaging Materials
- Chipboard vs Cardboard
- Compostable Packaging Materials
- Alternatives to Plastic Packaging
- Edible Packaging Materials
- Food Packaging Materials
- How to Recycle Cardboard Boxes
- How to Recycle Packaging Materials
- Medical Device Packaging Materials
- Mono Material Packaging
- Pharmaceutical Packaging Materials
- Plastic Food Packaging
- Protective Packaging Materials
- Reusing Packaging Materials
- Types of Packaging Foam
- Void Fill Packaging
- What is Chipboard?
- What is Kraft Paper?
- Offset vs Digital Printing
- RGB vs CMYK Printing
- Screen Printing vs Digital Printing
- Screen Printing vs Sublimation
- What is a Dieline in Packaging?
- What is Die Cutting?
- What is Digital Printing?
- What is Flexographic Printing?
- What is Glassine Paper?
- What is Offset Printing?
- What is Spot UV Printing?
- Why is 300 DPI Good for Printing?
- How to Estimate Shipping Costs
- How to Pack Glass for Shipping
- How to Mail a Bubble Mailer
- How to Make a Shipping Label
- How To Measure Box Dimensions and Sizes
- How to Ship Alcohol
- How to Ship Artwork
- How to Ship a Cake
- How to Ship Candles
- How to Ship Clothes
- How to Ship Cookies
- How to Ship Food
- How to Ship a Laptop
- How to Ship a PC
- How to Ship Plants
- How to Ship Shoes
- How to Ship Vinyl Records
- Packaging Symbols
- Shipping Large Items
- What is a Delivery Exception?
- What is Shipping Insurance?
What is Secondary Packaging? 5 Key Benefits
What is secondary packaging? Well, secondary packaging is another layer of packaging in addition to primary packaging. The purpose of this is to ensure product safety, protection, and efficiency. Secondary packaging is important because it reduces product damage and maintains the items' quality.
Here are some more advantages of secondary packaging:
• Protection and safety: Secondary packaging provides safety and protection against damage. This is particularly important for high-value and breakable products like smartphones, tablets, laptops, and other electronic devices.
• Product visibility and branding: Many companies that use secondary packaging for their products utilize the packaging as a form of branding. This provides product visibility and connection for the consumer. Secondary packaging allows for the product to be presented in an aesthetically-pleasing way.
• Convenience and functionality: Secondary packaging is much more convenient in the long run because it protects against damage and prevents any issues down the line. It preserves the quality of the product and therefore allows for full functionality, which is ideal for the consumer.
• Differentiation and marketing: Secondary packaging is a great way for businesses to market their products effectively. Also, it’s a way for businesses to differentiate themselves from other competitors within the same market.
• Enhanced customer experience: Secondary packaging provides customers with an enhanced customer experience. Customers can enjoy the beauty of buying the product, unveiling it like a special present and using it as soon as the packaging opens.
Credits: Studio 318 India, Vinay Pittampally
Challenges and Considerations of Secondary Packaging
While there are some advantages of using secondary packaging, there are challenges and considerations to take into account:
• Supply chain collaboration: Using primary and secondary packaging solutions might mean making use of different supply chains. This could be tricky, so supply chains must collaborate effectively.
• Regulatory compliance: When using any type of packaging for your products, it’s important to ensure that they are compliant with the standards and regulations within your industry. Secondary packaging should be regulatory-compliant and safe to use for your products, and this includes using the correct packaging for different types of products and ensuring that packaging is marked properly with the right symbols.
• Space optimization: Because of the nature of secondary packaging and its design, it can take up a lot of space. Depending on your business and needs, this might not always be conducive.
• Cost efficiency: Because you might need to use different supply chains for primary and secondary packaging, it might be challenging to factor in cost efficiency, so designing and obtaining secondary packaging might not always be cost-effective.
6 Types of Secondary Packaging
Here are some different types of secondary packaging.
Corrugated Boxes
Corrugated boxes are similar to cardboard boxes, but the difference is that corrugated boxes are made up of an inside layer, an outer layer, and a middle layer of material, and they are normally much more durable.
Credits: CURVD®
Shrink Wrap
Shrink wrap is a polymer plastic film used to cover over products. It’s typically used for grocery products, such as fruit, vegetables and tinned foods and it shrinks tightly over the goods it covers.
Credits: Stream Peak
Bubble Wrap
Bubble wrap is a plastic material with ‘bubbles’ that pop if you squeeze them! They are typically used for wrapping fragile and breakable items, such as mugs, plates, vases, and other glass items.
Credits: Wander Fleur
Clamshell Packaging
Clamshell packaging is a container that is designed with two halves that are joined together by a hinge. Clamshell packaging comes in different forms and is commonly used for food products such as fruits, vegetables, and hot takeaway meals.
Credits: Shillington Education
Pallets and Unit Load Bases
A pallet is a wooden flat transport structure used for supporting goods, while a unit load base is a storage and transport unit normally placed on a pallet to ensure efficient handling.
Credits: Jordan Koons
Custom Tape and Adhesives
Custom tape and adhesives are used to secure packaging and keep it firmly intact. This is commonly used for cardboard and corrugated boxes.
Designing Effective Secondary Packaging
Here’s a guide on how to design effective secondary packaging:
• Material selection: Ultimately, the whole purpose of using secondary packaging is to provide extra protection, safety, and quality for your products. So, take this into consideration when selecting the right materials for your packaging. For example, if you are packaging fragile items, you might consider using plastic bubble wrap. You might want to use corrugated boxes if you run a removal and storage company. For food items, shrink-wrapping might be your best bet.
• Structural integrity: Your secondary packaging solution needs to be designed with the product in mind. For example, the type of secondary packaging that you use for tinned food that comes available in a multipack will be different from the type of secondary packaging that you use to ship out a smartphone. So, you have to ensure that the design of the packaging fits with the correct item.
Credits: Studio 318 India, Vinay Pittampally
• Branding and visual appeal: Using secondary packaging is a great way to appeal to your customer, and you can add your brand’s fonts and colors. It’s also a great way to add an aesthetic touch to your product because secondary packaging enhances the ‘feel’ of the product and a customer’s experience.
• Sustainability and eco-friendliness: With sustainability and eco-friendliness on the agenda for many businesses, selecting the right secondary packaging for your items is important. Opt for materials that are reusable, compostable, recyclable and biodegradable. Sustainable packaging can enhance your brand's image.
• Efficient handling and logistics: The secondary packaging option that you select for your goods need to be one that can be efficiently handled as part of the transportation and shipping process. Select an option that is conducive to the process. Select secondary packaging that is easy and efficient to handle. It will be easy to ship and transport.
5 Successful Secondary Packaging Examples
Here are some excellent and successful secondary packaging examples.
Apple's iPhone Packaging
Apple’s iPhone is one of the most popular smartphones on the market and is used by many people globally. Its packaging is also very desirable, and the brand utilizes secondary packaging by using two-stack plastic trays and an outer box, as well as using mostly fiber-based packaging.
Credits: Apple / Cupertino
Coca-Cola's Contour Bottle
Coca-Cola is pretty iconic for its contour bottle, which has a history of its own. First established in 1915, the contour bottle was created to help the brand stand out and to help consumers recognize the brand. It was quite innovative and distinctive at the time.
Credits: T BA design studio
Amazon's Frustration-Free Packaging
Amazon’s certified frustration free packaging offers simplicity, reduces packaging size, helps the supply chain, prevents product damage, saves on costs and offers an eco-friendly solution. This type of packaging is recyclable and makes it easier for the customer to enjoy the experience of unveiling the product.
Credits: Anirudh
Tiffany & Co.'s Blue Box
Since its debut in the mid-1800s, Tiffany has become iconic for its signature Blue Box, representing the brand’s values of possibility, dreams, and love. Its beloved design holds the most precious items for loved ones and adds a touch of elegance, class, and luxury.
At Arka, we create the most luxurious custom jewelry boxes that are eco-friendly and sustainable. We will help to create an unforgettable unboxing experience for your customers.
Credits: Behance, Heaz
McDonald's Happy Meal Packaging
The McDonald’s Happy Meal is a special box that most kids enjoy and its packaging is pretty cool! As well as coming equipped with a toy for a child to play with, it is a great secondary packaging option because it preserves the food within it and keeps the food, drink, and toys together in one box.
Credits: Caitlin Choo
Final Thoughts
Secondary packaging is a type of packaging that is used with primary packaging to provide extra protection and safety from potential damage to goods. In addition, it helps maintain the product's quality and enhance the customer’s experience. There are numerous benefits and different types of secondary packaging and it’s a solution that you should definitely explore for your business.
At Arka, we have custom packaging solutions for any niche; whether you need custom shipping boxes or custom lash boxes, we are here to help. Get in touch with us today and let’s create the perfect packaging for your brand together!
FAQs on Secondary Packaging
Here are some frequently asked questions about secondary packaging.
What is the difference between primary and secondary packaging?
Primary packaging is the main packaging used for the product. Secondary packaging is an additional layer of packaging that protects the product.
Are there any regulations for secondary packaging?
Yes. Every country has different laws and regulations regarding packaging, so ensure that you research and take this into account. Packaging and its materials need to be suitable for storing and transporting products, especially for items that are perishable, such as food and beverages. Depending on the type of material used, there are special rules that apply, for example, for plastic. Packaging must also be clearly marked with the right symbols.
How does secondary packaging contribute to reducing product damage during transit?
Secondary packaging secures the product and keeps it in place to prevent damage. This stops the product from becoming loose and bouncing around during transit, which can affect the quality of the product and cause damage.